Hexatronic GmbH is recruiting and looking for a Brand Experience and Communication Manager to join the team.
Company: Hexatronic GmbH, Germany
Department: Marketing
About Hexatronic
Hexatronic GmbH offers the complete spectrum of fiber optic infrastructure. We design, develop, manufacture, and market our products, solutions, and services, all of which are optimally matched. In addition, we represent manufacturers of special tools and special equipment from all over the world.
Hexatronic GmbH is part of the Hexatronic Group, which enables sustainable broadband for communities worldwide. We partner with customers across four continents – from telecom operators to network owners – offering leading-edge fiber technology and solutions for any and all conditions. The Hexatronic Group comprises 37 operating entities totaling +1900 employees and is listed on Nasdaq OMX Stockholm.
About the role
As our new Brand Experience and Communication Manager (m/w/d) you support the team with your experience in positioning our Hexatronic brand in the right place and at the right time to get the best possible attention of our target audience. With your strong analytical skills, you understand the market data take actions to achieve our long-term strategic goals and short-term activities along the way.
Responsibilities
- Create brand experiences strategies to strengthen the customer experience across Europe, based on analyzed data.
- Work towards solutions, by identifying current and future challenges, making concrete proposals, and implementing measures or providing inputs for management decisions making.
- Work with Market Research data, latest trends, and the direction of the global HQ.
- Develop of playbooks for internal and external stakeholder to achieve an uplift of the Brand Experience.
- Support the development of centralized concepts and the strategic long-term vision to strengthen the position of the brand.
- Attend crucial business fairs and successfully position and represent our brand and values towards business customers and partners.
- Plan, control and implement national campaigns and multi-channel communication measures and develop short-term tactical measures.
- Help design national campaign strategies taking into account the European strategic orientation & adaptation of European campaigns for the German market and develop and design measures and content.
- Design media planning and campaign KPIs as well as communication and media strategies based on company goals and establish new channels and measures.
- Brief and control external agencies and service providers to develop and expand media and communication concepts.
- Ensure the consistent implementation of the brand in all communication measures, e.g. as social media channels, website, campaign communication in close collaboration with internal stakeholders.
- Create regular reports, presentations and decision templates for the top management.
Targets of the role
- Customer journey and Brand Experience
Make sure our values are mirrored and understood from our buying customers in all media channels
- Support growth and new business development
Identify crucial needs within the world of passive network infrastructure development of our customers and make sure they are embedded in our marketing offering
Interactions
- External customers and Business partners
- Sales responsable units
- Corporate Marketing functions
- Product Management
Requirements
- Bachelor’s or Master’s dregree or equivalent
- At least 8 years of experience in telecommunication or energy industry
- Experience in a multinational environment with different markets - can be inhouse or agency
- Proven track record in conception and realization of strategic and tactical measures for brand positioning
- Strong analytical abilities and experience in interpreting market data
- Understanding of the Inbound marketing methodology
- Experience with HubSpot CMS and CRM or equivalent systems
- Highly skilled in Adobe Creative Suite and MS Office.
- Self-starter mentality with good understanding of business needs
- Written and spoken German at C2 level (mandatory)
- Fluent in English
Location
- This position allows for remote work within Germany.
- The primary office location is in Bargteheide.
How to apply
Welcome to apply and submit your CV and cover letter below. If you have any questions about this role, please feel free to contact us via email: